ARASA, the AIDS Rights Alliance for Southern Africa, commissioned a video on National Human Rights Institutions (NHRI’s) explaining what they are and how they work. We chose to use the mechanism of hands to move through the video as this links strongly to Human Rights.
NHRI’s play an important role in supporting the realisation of Human Rights for all. They need to be supported and collaborated with especially when it comes to speaking out against violations that key populations, people living with HIV, people living with TB, women and girls face.
National Human Rights Institutions take many forms but all serve two main functions. Human Rights Promotion – creating a culture of tolerance and equality – and Human Rights Protection – identifying and investigating Human Rights abuses.
At the beginning of 2012 we created our first ever motion graphic video. It was an introduction to the African Futures Project at the Institute for Security Studies (ISS). This turned into a series of videos and then into a long standing collaboration between Echo Ledge and the ISS. In October 2018 we finally went back and redid that video.
From the spark of that first (not so great) motion graphic we’ve built a whole Motion team, expanded our client base and honed our skills. Now in 2018 Echo Ledge Media got to revisit that first video and show off just how far we’ve come.
We’ve done over 40 videos with the ISS, including many for African Futures and Innovation. These videos graphically explain the fundamental points on a particular research topic as an introduction to an in depth body of research and data.
We tried to encapsulate the broad body of research the ISS does (global/macro) with the in depth analytics of their data (micro). To do so we combined graphic elements representing globes with orbits and cells with connections.
We also wanted to find a graphical motif for the data they capture and work with which needed to flow and interconnect. This involved small “data dots” which we animated into orbits, brought together, and broke apart.
The African Futures and Innovation project also works a lot with time as they examine past trends and how what we do now will affect the future. You might pick up quite a bit of time remapping that we did to try and accentuate this idea of past/present and the future that we can change.
The video is housed on the ISS website and is used throughout the African Future’s and Innovation Projects to perfectly and succinctly illustrate what they do and how they do it.