Electing the United Nations Security Council

Elect The Council is an international campaign for the reform of the United Nations Security Council (UNSC). In addition to engagement with UN member states, support and participation is being solicited from civil society, churches, business, non-governmental organisations and regional groupings. Elect The Council is working towards an enabling resolution to effect UNSC reform by two-thirds of the members of the UN General Assembly, based on a detailed set of recommendations tailored to the emerging world order. The campaign is coordinated by the Institute for Security Studies (ISS).

Echo Ledge worked to develop these series of videos that look at the real world implications of the UNSC and how the structures of the UNSC inform and dictate the way decisions are being made. For this we felt it was important to tap into the vast amount of visual media available showing the world we live in and the important role the UNSC plays for many countries.

To see more about this campaign please go to www.electhecouncil.org

Click the menu button to see all the videos.

The Institute for Security Studies

Long standing clients, the Institute for Security Studies (ISS), believes that answers for the African continent can be found in Africa. It’s mandate of “enhancing human security on the continent” is often reflected in the work Echo Ledge Media helps to produce.

Various project within the ISS (African Futures Project and Peace Operations & Peace Building Programme) use Echo Ledge Media and our infographic skills to draw out key insights and outcomes from their written papers.

A comprehensive research report on the African Union and Regional Economic Communities was written and presented. The paper is a lengthy document often directed at those in industry. These short infographics allow the information and it’s core messaging to be accessible to everyone, in minutes, in a concise and highly informative manner.

Fertility, Growth and the Future of Aid in Sub-Saharan Africa from Echo Ledge Media on Vimeo.

Our Infographic process, involves the client at every step, through pre-approved mood boards and color palettes as well as client input on the voice over and video effects. This helps to ensure the client’s complete satisfaction with the end product.

Understanding Migration from Echo Ledge Media on Vimeo.

“The African Futures and Innovation Program at the Institute for Security Studies have worked with Echo Ledge Productions for several years and to great effect.  Their team is able to present complex issues with simple yet powerful images and graphics that significantly extends the reach of our research. They often work to tight deadlines and produce highly professional products.” ~ Jakkie Cilliers

Civics Academy

 

TEACHING THE NEXT GENERATION OF RESPONSIBLE CITIZEN

Civics Academy is free online tool of videos and podcasts that teaches the youth of South Africa what their civil rights and responsibilities are. Echo Ledge Media in partnership with The Nelson Mandela Foundation and the Hans Siedler Foundation have been working to build a large body of information that can guide students and educators in thinking about their civic rights and responsibilities.

A civic education is a prerequisite for a well functioning democracy. It is imperative that new generations have a thorough understanding of the democratic system and an appreciation of the values that are meant to govern our society.

The videos have been used in schools, workshops and online for the last 4 years and have been seen by thousands of young people.

To view more please visit http://www.civicsacademy.co.za

MSF YOUTH 2.0

CAN STORY INFLUENCE BEHAVIOUR?

Echo Ledge Media, in conjunction with Aviro Med Design are in the Create Phase of a 3 phase project that looks at how technology and story can help guide youth in making and maintaining healthy lifestyle and living. Created in partnership for MSF (Doctors Without Borders) Southern Africa, a platform will be built that incorporates a variety of media included animated informational video, narrative stories, character testimonials, augmented reality and virtual reality components.

During the first phase of the project: Explore. Aviro Med Design and Echo Ledge Media conducted extensive user design research to deeply understand the audience that the tool is being created for. Working with partners, Deloitte Digital user design workshops were conducted in Khayelitsha (Cape Town) and Eshowe (KZN). From these workshops insights were gathered to understand the user journeys and interactions with the health care facilities, their personal environments, their level of knowledge and education and the type of stories that they resonate and connect with.

Now, during this next phase creative content as well as an interactive platform is being designed with these users in mind. The tool will be available both online and offline so as to maximise the reach within areas with limited connectivity. In the third phase MSF will conduct research to the effectiveness of this intervention and its potential for upscaling throughout Africa.

During the discover phase (User design, sprints & workshops) the need for story, creativity and visual messaging was strongly emphasized from both the youth and the organizational partners. As the world the youth occupy today is viewed through a screen, the content on the screen needs to be considered and valuable. Four key facts were highlighted regarding using story for influencing behaviours.

To learn more about this project and keep up to date with our work visit our project briefing page, for more information or possible collaboration contact us.

Born from a love of crafting meaningful stories, Echo Ledge Media is a creative content studio. We work in partnership with our clients, connecting them to their audience through messaging that integrates story and design.

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